During the interview by Sherah Beckley, Fiona Wilson identifies actions that the hirer can take for this purpose.
"Candidates themselves," Fiona argues, "are a stakeholder group": "If you believe in the power of the employment brand, then it absolutely makes sense to do the small things that in combination give a positive impression".
The tips cover not only those actions to take on the day of the interview, but also those to take before and after.